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Subliminal messaging was first mentioned in 1897 when the basic principles were described in the publication The New Psychology. It seems to have been surrounded by controversy ever since. Learn the truth about what it is and what it can do for you.
There have been many scientific studies into whether or not this works and the evidence always seems to come back inconclusive.
Although to be fair that seems to be the case with a lot of scientific studies, take for example UFO´s, ghosts, acupuncture and most alternative therapies.
They claim there is no scientific evidence to support these subjects. But, on the flip side of the coin they haven´t managed to disprove that they exist or work either.
Subliminal messages, unlike Paraliminals, has a message masked or hidden behind music or even flashed between cine frames.
Most people first heard of subliminal messages through a controversial test carried out in a New Jersey cinema in the 1950´s where James Vicary, a market researcher, tried an experiment whereby he flashed a message onto the screen saying "Drink Coke Cola" and "Eat Popcorn."
The message was flashed for 1/3000 of a second at 5 second intervals while the movie was being played. Vicary claimed that the sale of popcorn increased by 58% and coke by 18% during that show.
However, some years later, in 1962, Vicary admitted he had lied about the experiment and had manipulated the test results.
But in 1958, prior to Vicary´s confession, his claims were promoted in the book The Hidden Persuaders. Once word got out about this people were horrified as they thought they would be brainwashed by their governments or even religious cults.
To try and control the situation, the act of putting subliminal messages in advertising was banned by the broadcasting companies in England, Australia and the United States.
In his 1973 book Subliminal Seduction, Wilson Bryan Key implied that subliminal messaging was being widely used throughout the advertising industry.
This claim coincided with a message of "Get it" being flashed during commercials for a game being advertised in America and Canada. The concern from the public was enough to cause the Federal Communications Commission to hold a hearing in 1974.
The result of the hearing was a statement issued by the FCC stating that subliminal advertising was "contrary to the public interest" and "intended to be deceptive". This lead to subliminal advertising being banned in Canada too.
In Wichita, Kansas in 1978 a TV station broadcast a subliminal message in a report on a serial killer in an effort to get him to turn himself in. The message "Now call the chief" proved to be unsuccessful though and the police reporting no increase in telephone calls.
In the 1980´s there were numerous claims that subliminal massages were masked in music tracks. It was even claimed that a person committed suicide after listening to an Ozzy Osbourne track "Suicide Solution".
Even during the 2000 US presidential campaign, subliminal messages were used in a TV advertising campaign for the Republican candidate George W. Bush. The FCC looked into the case although no penalties were imposed on the party.
The Iron Chef America series in 2007 showed a brief flash of the McDonald´s logo in its January 27 episode. This was later claimed to have been a mistake!
I dare say, having read what you have just read, you may have come to the conclusion that subliminal messaging doesn´t work, or may even be a hoax!
I have to say that when I was first researching into this subject I came to the same conclusion, but the more I thought about it, the more it dawned on me.
Why would a big corporate company like McDonalds use subliminal advertising if it didn´t work?
Even more so, why would it be used in a presidential campaign by the Republican Party if it didn´t work?
If it doesn´t work, or if it is in fact a hoax, why did the FCC issue a statement saying it was "contrary to the public interest" and "intended to be deceptive".
The more I thought about it the more I came to the conclusion that I had to keep an open mind about the subject.
And, the more my mind opened up to the subject the more I wanted to know!
Nowadays you can even create your own subliminal messages yourself using a simple to operate piece of software called Subliminal-Studio. This fantastic program is packed with everything you need to make your own subliminal CDs, tapes and MP3s in minutes, plus many bonus offers too.
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